Convenience

Modern customers demand that your operation is seamless. Today’s time-poor consumers are looking for maximum convenience, with a minimum detour from their daily routine. A business today must be easy to find, interact with & pay. Businesses must examine their customer journey and remove all friction. Customers will pay for convenience. And they’ll choose to do more business with the people and companies that make their lives more convenient. The companies doing well in the modern marketplace are easy to do business with!

Client Experience (CX)

Customer experience has overtaken product and price as the most important brand differentiator. Consumers will stay loyal to a company based on the experience they receive and that experience must be personalized to drive growth and retention. Achieving an optimal customer experience can be accomplished by utilizing the right CRM technologies and marketing automation tools that best fit your particular business operations.

Cloud

In today’s ever-changing business climate, businesses must get what they need right when they need it, whether they’re on their computers, tablets, or mobile phones – or in the office, out in the field, or on the road. Cloud computing gives users access to data wherever they have an internet connection.

Software-as-a-Service (SaaS): When accessing the software, ie SaaS, you are simply subscribing to a service that is delivered via the internet.

This form of cloud is the most widely consumed version and includes streaming services (Netflix, Spotify), business collaboration tools (Google Docs, Office365) and file management (iCloud, Dropbox). For small businesses, this model is highly scalable and allows them to allocate resources accordingly or proportionately as the business grows.